From next season, the Premier League is going to look a little bit different…https://t.co/4n4mNohG2Z
— Premier League (@premierleague) February 9, 2016
The Premier League announced their new logo for the 2016/17 season this morning.
The Premier League logo will have a very different look from next season onwards. The crowned lion with one paw resting on a football from the current design does feature again, although the new image consists only of its head.
Barclays have opted not to renew their £40 million-a-year deal, which expires at the end of the season, and a host of secondary partners are set to replace them.
Premier League managing director Richard Masters said: “From next season, we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition.
“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.
“We look forward to sharing more details of our new positioning in the coming months.”
The designers of the new logo claim they tried “to create a bold and vibrant identity that includes a modern take on the lion icon.”
I'm not completely sold on this new Premier League logo. Looks like an insurance company pic.twitter.com/hEdrOB9w3l
— Ash Rose (@AshroseUK) February 9, 2016