For world-class players, time isn’t a factor to make a significant impact, and Alexis Sanchez is definitely proving that by taking apart the old and setting a new record in less than a month at Man Utd.
The Chilean’s rather dodgy move from the Emirates attracted eyes from every corner of the world, and that surely reflects in terms of commercial numbers. Man Utd‘s new No. 7 has smashed the highest bar set for shirt sales in just 3 appearances for the Red Devils.
Club executive vice-chairman Ed Woodward revealed on Thursday how fans have received Sanchez’s stunning arrival at Old Trafford. He revealed: “Alexis Sanchez has set a new January signing record in terms of shirt sales, three times the previous record.”
On the other hand, the club official also discussed the impact of his side’s swap deal which included Henrikh Mkhitaryan.
“This trade generated some interesting social media stats,” the Englishman said.
“It was the biggest United post on Instagram with two million likes and comments, the most shared United Facebook post ever, the most retweeted United post ever, and the hashtag #Alexis7 was the number one trending topic on Twitter worldwide.
“To put that into context, the announcement posts generated 75 per cent more interactions than the announcement of the sale of the world’s most-expensive player last summer, when Neymar moved from Barcelona to Paris Saint-Germain.”
The global reach and popularity of United is clearly evident from these statistics, as a free swap deal has managed to lighten up social media almost twice as much as the biggest and most expensive transfer in history.
The Mancunian outfit’s significance and strong fan following is something to be reckoned with.