Manchester United Are Facing Pressure From Adidas Over Paul Pogba Transfer

Manchester United's Paul Pogba.

REUTERS/Andrew Yates

Paul Pogba’s future certainly seems to be going away from Manchester United. The French superstar made it plainly evident that he was looking for a new challenge and a host of clubs have been linked with him as a result.

Real Madrid and Juventus are the obvious frontrunners with both clubs painting themselves as equally attractive destinations for the World Cup winner.

This leaves United in quite a testy position. Criticism from fans aside, Pogba still was the best player at Old Trafford last season.

As of such, losing him will leave a gaping hole in their plans tactically. While many may advocate for his departure due to his general mentality, the Red Devils may have more things to worry about than just dressing room dynamics.


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According to the Mirror, Manchester United are under heavy pressure from their main sponsor Adidas over the whole Pogba situation.

The sports brand signed up with United solely to further their own reach globally, particularly in Asian and American markets where the Red Devils are immensely popular.

However, losing Pogba will mean that Adidas will miss out on a popular player who can be the ‘face’ of their brand at Old Trafford.


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As a result, Ed Woodward and company are allegedly under pressure from the company to either ensure that Pogba stays on or to sign an adequate marquee replacement this summer itself.

Ironically, Pogba made the ‘new challenge’ remarks during an Adidas promotional tour in Japan. The report adds that when the mega-deal was signed, Wayne Rooney was the key marketable figure at the club but now if Pogba departs and the situation with De Gea goes south, such a face may not be found in their roster.

This places the club in a bit of a pickle. If true, it is important to understand how this may affect their transfer policy in the weeks to come. Big-name speculation aside, the club did seem to be focusing on making relatively smaller transfers on young and upcoming players.

However, if the Adidas pressure leads them to make a big-money signing, the approach will not differ from the largely unsuccessful trend that the club has been on the past six years.